Performance Advertising
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Reach your audience.
Measure the results.
A performance advertising platform built inside Buzzer Fan — combining global distribution,audience targeting, native placements andtransparent campaign reporting.
5M+
Monthly Active Users
100M+
Monthly Impressions
177
Countries Worldwide
5M+
Monthly Active Users
100M+
Monthly Impressions
177
Countries Worldwide
BRAND Proof
Already used by global brands.
Buzzer Ads reaches brands across consumer goods, automotive, sportswear, beverage, real estate, and technology.
Referral Partner Program
Refer advertisers. See what you could earn.
Built for marketing agencies and organizations who can bring advertisers to Buzzer. Drag the slider to estimate commission based on a referred client's annual ad spend.
How it works
1. Refer an advertiser to Buzzer
2. They run campaigns via the Ads Console
3. You earn ongoing commission on their spend
YOUR ADS
ON BUZZER
Annual referred spend
$10,000
$0
$250K
$500K
$750K
$1M+
Estimated commission rate
10%
Annual referred spend
Commission
Up to $50,000
10%
$50,000 – $250,000
25%
$250,000 – $1,000,000
up to 70%
$1,000,000+
Custom deal
The Buzzer Ads Console
See exactly what's happening withyour campaign.
Direct visibility into live campaign delivery and account-level activity.
Spend
Live budget usage and amount spent.
Delivery
Impressions, views and clicks over time.
Efficiency
CTR and engagement signals.
Markets
Clicks and impressions by country.
Active Campaigns
1/4
Total Amount Spent
$8.760,76
Total Views
40.373
Account & Client Dashboard
Manage clients, monitor money earned, running ads, campaign statuses and overall activity from one place.
Amount spent
Built for Performance

From objective to reporting —
‍a familiar workflow

Buzzer Ads gives advertisers a familiar performance-marketing workflow, with
directaccess to Buzzer's sports-focused ecosystem.
Target
Countries, demographics, interests, sports affinities and fan behavior.
Measure
Spend, impressions, clicks, CTR, reactions and performance by country.
Launch
Image, carousel, video, reels, stories, native feed and live-stream sponsorships.
One platform to reach, optimize and prove performance.
WHAT IS BUZZER ADS

A familiar ads-manager workflow,
inside a sports-first platform.

Choose an objective, define an audience, set a budget, launch, measure and optimize — the same core logic brands already know.
01
Objective
Awareness · Engagement · Traffic · Leads ·
App Growth · Sales
02
Audience
Demographics · Interests · Sports Affinities · Fan Behavior · Geo
03
Creative
Image · Carousel · Video · Reels · Stories · Native Feed
04
Budget
Daily budget · Total budget · Campaign status · Country distribution
05
Reporting
Impressions · Clicks · CTR · Reactions · Spend · Country performance
Ad Inventory

More than display ads.

Standard performance placements plus sports-specific inventory that connects
brands directly to fan attention, live sport and athlete content.
Core Ad Formats

In-Feed Native Ads

Ads placed naturally inside the Buzzer content stream.

In-Feed Native Ads

Image & Carousel

Static and multi-card creative for product, campaign and brand storytelling.

Image & Carousel

Video & Reels

Short-form vertical video designed for high-attention environments.

Video & Reels

Stories

Full-screen, immersive placements.

Stories
Buzzer-Specific Inventory

Arena Live-Stream Sponsorships

Brand presence around live sports streaming.

Arena Live-Stream Sponsorships

Sponsored Athlete Content

Direct brand integration with athlete creators.

Sponsored Athlete Content

Global Geo Delivery

Campaign delivery across Buzzer's 177-country footprint.

Global Geo Delivery

Sports-First Targeting

Reach audiences through sports affinities, interests and fan behaviour.

Sports-First Targeting
In-Feed Native Ads
Ads placed naturally inside the Buzzer content stream.
Image & Carousel
Static and multi-card creative for product, campaign and brand storytelling.
Video & Reels
Short-form vertical video designed for high-attention environments.
Stories
Full-screen, immersive placements.
Buzzer-Specific Inventory
Arena Live-Stream Sponsorships
Brand presence around live sports streaming.
Sponsored Athlete Content
Direct brand integration with athlete creators.
Global Geo Delivery
Campaign delivery across Buzzer's 177-country footprint.
Sports-First Targeting
Reach audiences through sports affinities, interests and fan behaviour.
Campaign objectives: Awareness · Engagement · Traffic & Leads · App Growth · Sales & Conversions
Positioning
Think Meta Ads logic — with Buzzer inventory.
Not a replacement for Meta. An additional performance channel with a familiar
workflow, but access to Buzzer's own sports-focused audience, live content and
athlete ecosystem.
IN-FEED NATIVE ADS
IMAGE & CAROUSEL
VIDEO & REELS
STORIES
ARENA LIVE-STREAM SPONSORSHIPS
Brand presence around live sports streaming.
SPONSORED ATHLETE CONTENT
GLOBAL GEO DELIVERY
SPORTS-FIRST TARGETING
IN-FEED NATIVE ADS
IMAGE & CAROUSEL
VIDEO & REELS
STORIES
Sponsored Athlete Content
Global Geo Delivery
Sports-First Targeting
Comparable workflow. Different audience. More sports-native inventory.
Reach your audience. Measure the results.
Start your next campaign with Buzzer Ads.
GET SCOUTED
Scouts search profiles.
Here's how to build one that gets found.
Three guides pulled from the Buzzer playbook on getting seen, written for players
putting a profile together for the first time.
BUZZER ADVERTISING
Why Advertise to Sports Audiences:
Sports fans are highly engaged but difficult to target. Sports-first advertising reaches them through sport, team, and fan behavior instead of broad social targeting.
BUZZER ADVERTISING
CPM vs CPC vs CPL: Which Ad Pricing Model Should Sports Brands Choose
CPM buys reach, CPC buys action, and CPL buys completed leads. The right model depends on the campaign goal.
BUZZER ADVERTISING
A Complete Guide to Buzzer Ads Formats
Buzzer Ads combines Core Ad Formats with sports-specific inventory, from native ads and video to live stream sponsorships, athlete content, and sports-first targeting.
Frequently Asked Questions

What is Buzzer Ads?

Buzzer Ads is a self‑service sports advertising platform for creating and managing campaigns across Buzzer's sports‑first ecosystem, including feed, reels, stories, and live streams.

Who can advertise on Buzzer?

Brands, professional clubs, leagues, event organizers, fitness companies, sports retailers, agencies, and creators looking to reach sports audiences.

What campaign types does Buzzer support?

Three: Cost per Mille (CPM) for brand awareness, Cost per Click (CPC) for driving traffic, and Cost per Lead (CPL) for in‑app conversions.

What ad formats are available?

Feed Posts, Reels and Story, Live Stream Full Size, and Live Stream Overlay.

Does a Cost‑per‑Lead campaign send users off Buzzer to convert?

No. The entire lead form, including custom questions, stays inside the app from tap to submission.

Can I promote a post without building a full campaign?

Yes, through Boost Post, which amplifies existing content directly.

Why advertise on a sports‑focused platform instead of Meta or TikTok?

Sports‑first platforms put your ad in front of audiences already engaged with sports content, meaning less ad clutter, higher relevance,and stronger engagement than broad, general‑interest platforms.

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Buzzer Home
Buzzer brings fans, athletes, teams, influencers, and brands into
one shared experience — to connect, contribute, and grow together.
Read more
Buzzer brings fans, athletes, teams, influencers, and
brands into one shared experience — to connect,
contribute, and grow together.
Read more