BRAND Proof

Reach Your Audience
Measure Every Result

Buzzer Ads is a self-serve sports advertising platform built inside Buzzer, the sports social network with 5M+ monthly active users in 177 countries. Run CPM, CPC or CPL campaigns across feed, reels, stories and live streams, then track every result in one console.
7M+
Registered
users
3B+
Monthly
Impressions
177
Countries
Worldwide
Licensed by the UAE National Media Authority. Advertiser Permit No. 5010872.
BRAND Proof

Already Used by Global Brands

Heineken, Red Bull, Emaar, Porsche, Hyundai and Binance are among the brands that advertise on Buzzer,
across consumer goods, automotive, sportswear, beverage, real estate and technology.

Built for businesses of every size

Construction & Real Estate
Telecommunications
Automotive
Apparel & Fashion
Supplements & Wellness
Hospitality
Furniture & Interiors
Supplements & Wellness
Financial Services
Luxury
Sports
From global brands to regional businesses, Buzzer supports both brand-awareness campaigns and performance-driven customer acquisition.
WHAT YOUR ORGANIZATION GETS

See exactly what's happening with
your campaign.

Direct visibility into live campaign delivery and account-level activity.

Spend

Live budget usage and amount spent.

Delivery

Impressions, views and clicks
over time.

Efficiency

CTR and engagement signals.

Markets

Clicks and impressions by
country.
CTR
2.4%
Spend
$8,760.76
Views
40.373

Account & Client Dashboard

Example
Manage clients, monitor money earned, running ads, campaign statuses and overall activity from one place.
Built for Performance

From Objective to Reporting: a Familiar Workflow‍

Buzzer Ads gives advertisers a familiar performance-marketing workflow, with
directaccess to Buzzer's sports-focused ecosystem.
Target
Countries, demographics, interests, sports affinities and fan behavior.
Measure
Spend, impressions, clicks, CTR, reactions and performance by country.
Launch
Image, carousel, video, reels, stories, native feed and live-stream sponsorships.
One platform to reach, optimize and prove performance.
WHAT IS BUZZER ADS

A familiar ads-manager workflow,
inside a sports-first platform.

Choose an objective, define an audience, set a budget, launch, measure and optimize — the same core logic brands already know.
01
Objective
Awareness · Engagement · Traffic · Leads · App Growth · Sales
02
Audience
Demographics · Interests · Sports Affinities · Fan Behavior · Geo
03
Creative
Image · Carousel · Video · Reels · Stories · Native Feed
04
Budget
Daily budget · Total budget · Campaign status · Country distribution
05
Reporting
Impressions · Clicks · CTR · Reactions · Spend · Country performance
Ad Inventory

Buzzer Ad Formats:
Standard Placements Plus Sports-Only Inventory

Standard performance placements plus sports-specific inventory that connects
brands directly to fan attention, live sport and athlete content.
Core Ad Formats

In-Feed Native Ads

Ads placed naturally inside the Buzzer content stream.

In-Feed Native Ads

Image & Carousel

Static and multi-card creative for product, campaign and brand storytelling.

Image & Carousel

Video & Reels

Short-form vertical video designed for high-attention environments.

Video & Reels

Stories

Full-screen, immersive placements.

Stories
Buzzer-Specific Inventory

Arena Live-Stream Sponsorships

Brand presence around live sports streaming.

Arena Live-Stream Sponsorships

Sponsored Athlete Content

Direct brand integration with athlete creators.

Sponsored Athlete Content

Global Geo Delivery

Campaign delivery across Buzzer's 177-country footprint.

Global Geo Delivery

Sports-First Targeting

Reach audiences through sports affinities, interests and fan behaviour.

Sports-First Targeting
In-Feed Native Ads
Ads placed naturally inside the Buzzer content stream.
Image & Carousel
Static and multi-card creative for product, campaign and brand storytelling.
Video & Reels
Short-form vertical video designed for high-attention environments.
Stories
Full-screen, immersive placements.
Campaign objectives: Awareness · Engagement · Traffic & Leads · App Growth · Sales & Conversions
PAYMENTS

Fund Your Campaign Your Way

Whether you're launching a test campaign or managing a larger annual advertising budget, Buzzer gives you two simple ways to fund your Ads account.

Pay by Card

The fastest way to get started.

  • Fund your account online
  • Credits are added to your Buzzer Ads balance
  • Ideal for standard and recurring campaign budgets
  • Launch and manage campaigns directly through the Buzzer Ads Console

Card payments may be subject to payment-processing and currency-conversion fees.

Pay by Bank Transfer

For larger campaign budgets.

For larger campaign budgets, advertisers can pay Buzzer directly by bank transfer.

  • Direct company-to-company payment
  • Ideal for larger campaigns and annual agreements
  • Avoid unnecessary card-processing costs
  • Receive commercial invoicing and payment documentation
  • Campaign credits are added after funds are received and reconciled
Payment
Buzzer Ads Balance
Campaign Launch
Performance Tracking
Your funds.
Your budget.
Your campaigns.
CONTRACTS

Flexible Contract Options

Every company has a different procurement process. With Buzzer, you can choose the option that works for your business.

Start Online

No separate agreement needed.

For standard campaigns, there is no need to negotiate and sign a separate advertising agreement.

Review the applicable Buzzer advertising terms, click “I Agree”, fund your account and start advertising.

Accept Terms
Fund Account
Launch Campaign

Need a Signed Contract?

Buzzer Advertising Services Agreement

If your company, finance team or procurement department requires a formal agreement, Buzzer can provide a Buzzer Advertising Services Agreement for signature.

THE AGREEMENT CAN DOCUMENT
  • Company and billing information
  • Advertising services
  • Campaign period and budget
  • Payment terms
  • Campaign reporting
  • Responsibilities of both parties
  • Applicable commercial terms
Request a Sample Advertising Agreement

Built for Small Businesses and Enterprise Procurement

Whether you want to launch a campaign online in minutes or complete a formal supplier onboarding process, Buzzer supports both.

Simple campaign?

Accept the online terms and get started.

Corporate procurement?

Request and sign an Advertising Services Agreement.

The method of acceptance and applicable contractual terms may vary depending on the campaign, customer and jurisdiction.

COMPANY & COMPLIANCE

Built in Dubai.
‍Built for Global Business.

Buzzer operates from Dubai, UAE, providing international advertisers with a clear and established commercial framework for purchasing advertising services.

COMPANY

Buzzer Social Media Platform FZCO

Dubai, United Arab Emirates

UAE TAX REGISTRATION NUMBER

104914852900001

MEDIA & ADVERTISING

Licensed by the UAE National Media Authority

Advertiser Permit No. 5010872

A Clear UAE Tax Framework

The UAE has an established federal tax system administered by the Federal Tax Authority.

UAE VAT

5%

The standard UAE VAT rate is 5%, while certain supplies may qualify for zero-rating or other treatment depending on the nature and place of supply. For international advertisers, the applicable VAT treatment therefore depends on the specific transaction and UAE VAT rules.

Learn about UAE VAT — Federal Tax AuthorityHow the UAE determines the place of supply
UAE CORPORATE TAX

0% / 9%

The UAE also operates a federal corporate tax framework. The standard regime currently provides for 0% corporate tax on taxable income up to AED 375,000 and 9% above AED 375,000, with separate rules applying to Qualifying Free Zone Persons.

UAE Corporate Tax rates — Federal Tax AuthorityUAE Corporate Tax legislation
UAE WITHHOLDING TAX RATE

0%

Under the current UAE Corporate Tax framework, a 0% withholding tax rate may apply to certain UAE-sourced income paid to non-residents. Because the rate is currently 0%, the Federal Tax Authority states that in practice no UAE withholding tax is due in those cases.

UAE Withholding Tax — Federal Tax Authority

An advertiser’s own tax, accounting or withholding obligations in its home jurisdiction may still apply.

Easy to Verify

Buzzer’s UAE Tax Registration Number can be checked directly through the UAE Federal Tax Authority.

Verify a UAE Tax Registration Number
TAX DEDUCTIBILITY

Advertising Is Generally a
‍Tax-Deductible Business Expense

When advertising is purchased for a genuine business purpose, the cost can generally be recorded as a business expense and deducted when calculating taxable business profit, subject to the rules of your country.

Buzzer provides the commercial invoice, payment records and campaign documentation your finance team needs to record the advertising spend.

The UAE Federal Tax Authority states that legitimate business expenses incurred to derive taxable income are generally deductible.

More specifically, FTA guidance confirms that advertising, online promotion and direct marketing campaigns are deductible under the general Corporate Tax principles when incurred wholly and exclusively for business purposes.

EXAMPLE

AED 100,000 paid to Buzzer for a genuine business advertising campaign can generally be treated as a business expense when calculating taxable income, subject to the normal Corporate Tax rules.

UAE Federal Tax Authority — Corporate TaxFTA — Determination of Taxable Income Guidance

United Arab Emirates

Generally deductible

French tax guidance is particularly clear: advertising expenditure is considered a deductible management expense and is normally deducted from the results of the financial year in which it is incurred.

French Tax Authority — Advertising Expenses

France

Advertising specifically recognized as deductible

German tax law defines Betriebsausgaben as expenditure caused by the business.

Accordingly, genuine advertising expenditure incurred for the company’s business is generally treated as a deductible operating expense, subject to the normal German tax rules.

EXAMPLE

A German company purchases €50,000 of advertising from Buzzer UAE → Buzzer issues the commercial invoice → the German company records the qualifying advertising cost as a business expense.

German Income Tax Act — §4 EStG

Germany

Generally deductible as a business expense

The IRS states that deductible business expenses must generally be ordinary and necessary, and its official small-business guidance specifically lists advertising among expenses that may be deducted.

EXAMPLE

A U.S. business spending $50,000 on a legitimate Buzzer advertising campaign can generally record qualifying advertising expenditure as a business expense, subject to its tax rules.

IRS — Tax Guide for Small Business

United States

Advertising specifically recognized as deductible

HMRC states that companies can deduct revenue expenses when calculating taxable profit when they are incurred wholly for a business purpose and are not specifically disallowed.

Normal commercial advertising expenditure will generally fall within these principles when incurred for the business.

EXAMPLE

£50,000 advertising spend → recorded as a qualifying business expense → reduces taxable business profit, subject to HMRC rules.

HMRC — Corporation Tax Expenses

United Kingdom

Generally deductible

The Canada Revenue Agency states that businesses can deduct advertising expenses. Its guidance also specifically says that Canadian-content restrictions do not apply when advertising on foreign websites.

This makes the rule particularly relevant for digital advertising purchased from an international platform such as Buzzer.

Canada Revenue Agency, Business ExpensesCRA — Advertising Expenses

Canada

Advertising specifically recognized as deductible
HOW IT WORKS

What Does “Tax Deductible” Actually Mean?

A tax deduction does not mean you receive your advertising money back.

It generally means that qualifying advertising expenditure is deducted from business income when calculating taxable profit.

The company then pays applicable corporate tax based on its taxable profit.

What Buzzer Provides

To help your finance team properly document the expenditure, Buzzer can provide:

FOR EXAMPLE
Revenue
€1,000,000
Buzzer advertising
€100,000
Other deductible expenses
€500,000
Taxable profit before advertising
€500,000
Taxable profit after advertising
€400,000
  • Commercial invoice
  • Proof of payment
  • Campaign spending records
  • Campaign performance reporting
  • Buzzer company information
  • UAE Tax Registration Number
  • Advertising agreement / campaign order
Advertise
Receive Invoice
Record Business Expense
Keep Campaign Documentation

Tax deductibility, VAT treatment and the timing of a deduction depend on the advertiser’s jurisdiction, business purpose and individual circumstances. This information is general in nature and does not constitute tax or legal advice.

POSITIONING

Why Advertise on a Sports Platform Instead of Meta or TikTok?

Think Meta Ads logic, with Buzzer inventory. Buzzer adds a performance channel next to Meta and TikTok. It doesn’t replace them.

Same as Meta Ads

  • Choose an objective
  • Define an audience
  • Set a budget
  • Launch, measure and optimize

Different on Buzzer

  • The audience is sports fans, athletes and clubs
  • Arena live-stream sponsorships and sponsored athlete content
  • Targeting by sports affinity and fan behavior
In-feed native ads
Image & carousel
Video & reels
Live-stream sponsorships
Stories
Sponsored athlete content
Global geo delivery
Sports-first targeting
Comparable workflow. Different audience. More sports-native inventory.

Reach your audience. Measure the results.

Start your next campaign with Buzzer Ads.

GET SCOUTED

Scouts search profiles.
Here’s how to build one that gets found.

Three guides pulled from the Buzzer playbook on getting seen, written for players putting a profile together for the first time.

BUZZER ADVERTISING

Why Advertise to Sports Audiences:

Sports fans are highly engaged but difficult to target. Sports-first advertising reaches them through team, sport, and fan behaviour instead of broad social targeting.

Read the guide →
BUZZER ADVERTISING

CPM vs CPC vs CPL: Which Ad Pricing Model Should Sports Brands Choose

CPM buys reach, CPC buys action, and CPL buys completed leads. The right model depends on the campaign goal.

Read the guide →
BUZZER ADVERTISING

A Complete Guide to Buzzer Ads Formats

Accordingly, genuine advertising expenditure incurred for the company’s business is generally treated as a deductible operating expense, subject to the normal German tax rules.

Read the guide →

Frequently Asked Questions

What is Buzzer Ads?

Who can advertise on Buzzer?

What campaign objectives does Buzzer Ads support?

How does Buzzer Ads pricing work?

How much does it cost to advertise on Buzzer?

What ad formats are available?

Does a Cost-per-Lead campaign send users off Buzzer to convert?

Can I promote a post without building a full campaign?

How do I measure campaign results?

Why advertise on a sports-focused platform instead of Meta or TikTok?

Is Buzzer Ads licensed?

Yellow letter B with a black lightning bolt shape inside it.
Buzzer Home
Buzzer brings fans, athletes, teams, influencers, and brands into
one shared experience — to connect, contribute, and grow together.
Read more
Buzzer brings fans, athletes, teams, influencers, and
brands into one shared experience — to connect,
contribute, and grow together.
Read more

BUZZER ADVERTISING

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