Introduction

At Buzzer Social Media Platform FZCO (“Buzzer”, “we”, “our”, or “us”), we are committed to protecting your privacy and handling your personal data in a transparent and secure manner.

This Privacy Policy explains how we collect, use, store, share, and protect your information when you use our platform, including our content features, live streaming services, and advertising system (“Buzzer Ads”).

By using Buzzer, you agree to the collection and use of your information in accordance with this Privacy Policy.

Advertising & Ad Targeting

Buzzer provides an internal advertising system (“Buzzer Ads”) that allows brands, athletes, and partners to promote content within the platform.

How Ad Targeting Works

To deliver relevant advertisements, we may use:

• Profile information (e.g. language, general location)
• Activity data (e.g. content engagement, sports followed)
• Device and technical data
• Platform behavior (e.g. interactions with athletes, teams, events)

This information is used to create interest-based audience groups, such as:

• Football fans
• Tennis followers
• Fitness audiences

We do not use sensitive personal data (such as race, religion, or health data) for advertising purposes.

Advertising Placement

Ads may appear in:

• Content feeds
• Athlete or event pages
• Live streams
• Sponsored placements

All ads are clearly labeled as “Sponsored” or “Ad”.

No Sale of Personal Data

We do not sell your personal information to third parties.

Advertisers may target audiences based on aggregated characteristics, but:

• They do not receive personal user data
• They cannot identify individual users

What We Measure

• Content engagement (views, likes, shares)
• Ad performance (impressions, clicks, interaction rates)
• Feature usage and navigation behavior
• Session duration and activity patterns

Purpose of Analytics

We use analytics to:

• Improve platform functionality and performance
• Optimize content and ad delivery
• Measure campaign effectiveness
• Detect fraud, abuse, or invalid activity

Service Providers

We may share your information with trusted third-party service providers who perform services on our behalf, including but not limited to:

• Cloud hosting and infrastructure providers
• Analytics and performance monitoring providers
• Payment processors and financial service providers
• Customer support and communication tools
• Security and fraud prevention services

These service providers are contractually obligated to:

• Process your data only on our instructions
• Maintain appropriate security measures
• Not use your data for their own independent purposes
  

Advertising & Analytics Partners

In order to operate and improve Buzzer Ads, we may share limited data with advertising and analytics partners in a controlled and privacy-preserving manner.

• Data shared is typically aggregated, anonymized, or pseudonymized
• Advertisers receive performance insights only (e.g. impressions, clicks, engagement rates)
• Advertisers do not receive personally identifiable information about individual users

Where third-party tools are used, they are required to comply with strict data protection and confidentiality obligations.

Legal Obligations

We may disclose your information where required to:

• Comply with applicable laws, regulations, or legal processes
• Respond to lawful requests from public authorities, including courts or law enforcement
• Enforce our Terms of Service or other agreements
• Protect the rights, property, or safety of Buzzer, our users, or others
• Detect, prevent, or investigate fraud, abuse, or security incidents

Your information may be transferred to relevant parties as part of that transaction.

In such cases:

• Your data will remain subject to confidentiality obligations
• We will ensure appropriate safeguards are applied
• You will be notified where required by applicable law
  

Public Content and Community Visibility

Content you choose to share publicly on Buzzer, including:

• Posts, comments, and interactions
• Profile information set to public
• Live stream participation

— will be visible to other users of the platform and may be accessible globally.

Please note:

• Public content may be reshared or interacted with by other users
• We cannot control how other users use publicly available content
  

Within the Buzzer Ecosystem

Your information may be shared within the Buzzer ecosystem to enable core platform functionality, including:

• Content distribution and recommendation systems
• Athlete, team, and event interactions
• Internal analytics and performance optimization
• Safety, moderation, and compliance processes

This sharing is conducted under strict internal access controls and on a need-to-know basis.

No Sale of Personal Data

We do not sell your personal information to third parties.

We do not allow third parties to:

• Purchase user data
• Access identifiable user profiles for advertising purposes

Any advertising conducted on Buzzer is executed through controlled systems that protect user privacy.